Portfolio
Photo by rupixen.com on Unsplash
CHANGING BUYING MODELS
In order to meet long-term revenue goals and diversify the user base, a self-serve advertising product is changing it’s buying model. This project spans 1 year and multiple research studies from pre-launch to post-launch.
Photo by Anton Shuvalov on Unsplash
increasing ACTIVATION
This first time user experience for this product has never been optimized. This project understands users’ first time needs, which focused design resources and led to a significant increase in the rate of users using the product.
Photo by Mantas Hesthaven on Unsplash
mapping the user journey
Understanding how users naturally go about using a product is critical for a product team to know. This is a foundational study to map the user journey and understand how to meet their needs and position the product.